Most brands say thanks then go quiet.
The deal is signed. Now what? New clients get a handshake and an onboarding email, and the confidence that made them sign quietly starts to drain away. Power Move was built for that gap — a thank you that tells someone they were right.
Zero
friction
a gift chosen to argue the same point the data does
Four touchpoints
email, social, video and a direct mail gift
One
line
carried from inbox to doormat to desk
On the cover, the Circana mark sits to the left of the line, so intelligence is literally on your side. Inside: POWER MOVE, proceed with confidence. The decision gets affirmed before the gift is even lifted out.
The challenge.
Circana needed a thank-you for clients who had just signed. The easy version of that job is a gift with a logo on it, mailed out and forgotten.
A company signs the contract, but a person makes the decision. Someone spent weeks building the case, sat through the objections, and staked a little credibility on being right. Then they waited to find out whether they were.
A logo tumbler does not answer that question. It answers a different one, which is whether the vendor had budget left in Q4.
Say thank you.
Then say it was a good call.
The idea.
Power Move works in both directions.
It credits the client for the call they made, and it describes what Circana does for them afterward. Smart decisions, backed by data, turning into results.
The tone is confidence, not sales. The deal is already done. Every piece is built to say: you were right, and we're on your side.
The gift is the metaphor.
A wireless charger. Power, delivered with zero friction, working quietly in the background. Exactly the argument Circana makes about its data.
Their name, up top.
The email opens with Power Move, [name]. Followed by our data agrees, which is the whole brand in three words.
Confidence as the tone.
You’re savvy. Proceed with confidence. Intelligence is on your side. The campaign never sells — the sale already happened.
How it unfolds.
Touchpoint one. A personal email, named and dated to the decision they just made.
Where the design earns it.
The brand gradient does the heavy lifting: deep aubergine into hot magenta, the same ramp across email, social, video and packaging, so four pieces arriving days apart read as one thing.
POWER always takes the color, MOVE stays white. It is a small rule, and it is why the line is recognizable at banner size, on a box lid, and one frame into a video.
Touchpoint two. Take our hand opens a short film, animated from the same gradient the email ends on.
Touchpoint three. A shareable post, so the client can take the credit publicly.
Touchpoint four. The gift. No cable to fight with, no setup, no instructions. It just works, which is the point.
A gift says thank you.
A good one says you were right.
ROLE: Concept development, design and art direction across direct mail, email, social, video and gift packaging. Presented as a campaign concept for internal review.